About

Join the Haircare Revolution

At Hidratei, we're not just about hair care; we're about embracing the purity and potency of nature. Our products, infused with natural Brazilian ingredients, are designed to nurture your hair gently, bringing out its inherent beauty and strength. Experience the transformative effects of nature's finest offerings and let your hair shine with health and vitality. Now available across the United States, Hidratei invites you to discover the essence of Brazilian beauty in your hair care routine.

Eduardo Vanzak

Hidratei Co-Founder

Discover Your Hair's True Potential with Hidratei's Plant-Powered Formulas

Experience the transformative power of our products, meticulously crafted to unlock your hair's full potential. Our unique blend of ingredients ensures a significant change, infusing life, shine, and health into every strand. Regardless of your hair type, brace yourself for a transformation that transcends appearance, enhancing your overall well-being.

Beach Hair Waves Every Day, Everywhere

Revitalize your locks with our nourishing hair care products, designed to shield your hair from the sun's harmful rays and deliver that sought-after beachy look. Transform dry, damaged hair into vibrant, healthy tresses that radiate with the luminosity of the Brazilian sun. Shop now and embrace your ultimate beach hair transformation.

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Shop By Solution

Find out the perfect Hidratei for you

At Hidratei, we focus on solutions for all hair types. Our vegan, cruelty-free range is crafted with premium natural ingredients to transform your hair. We're committed to eco-friendly practices, making your beauty routine effective and mindful.

Renowned in Brazil for its natural ingredients, Hidratei is now in the US.

500k+

customers have chosen and purchased our products, experiencing their transformative effects.

91%

of customers have awarded our products 4 stars or higher, affirming their quality and effectiveness.

1000+

influencers have engaged with our products, sharing their positive experiences.

Join the 500k+ revitalized

Laura V.

"I've always been passionate about using products that are not only good for my hair but also for the environment. Hidratei's eco-friendly treatments exceeded my expectations. Not only did my hair feel nourished and revitalized, but I also felt great knowing that I was supporting a brand that values sustainability."

SHRP VEGAN PROTEIN CREAM

Carla B.

"I've always been passionate about using products that are not only good for my hair but also for the environment. Hidratei's eco-friendly treatments exceeded my expectations. Not only did my hair feel nourished and revitalized, but I also felt great knowing that I was supporting a brand that values sustainability."

SPRAY LEAVE-IN

Vanusa N.

"I've always been passionate about using products that are not only good for my hair but also for the environment. Hidratei's eco-friendly treatments exceeded my expectations. Not only did my hair feel nourished and revitalized, but I also felt great knowing that I was supporting a brand that values sustainability."

SHRP VEGAN PROTEIN CREAM

Emma M.

"I've always been passionate about using products that are not only good for my hair but also for the environment. Hidratei's eco-friendly treatments exceeded my expectations. Not only did my hair feel nourished and revitalized, but I also felt great knowing that I was supporting a brand that values sustainability."

SPRAY LEAVE-IN

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