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Find out the perfect Hidratei for you
At Hidratei, we focus on solutions for all hair types. Our vegan, cruelty-free range is crafted with premium natural ingredients to transform your hair. We're committed to eco-friendly practices, making your beauty routine effective and mindful.
Clean ingredients. effective outcomes.
petrolatum-free
SUSTAINABLE
vegan
Paraben-free
CRUELTY-FREE

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Revolutionize Your Hair Care
Experience the transformative power of our products, meticulously crafted to unlock your hair's full potential. Our unique blend of ingredients ensures a significant change, infusing life, shine, and health into every strand. Regardless of your hair type, brace yourself for a transformation that transcends appearance, enhancing your overall well-being.
Find your hidratei treatment
Hidratei is more than just a hair care brand – it's your gateway to achieving the luscious, healthy hair you've always desired. Our products are meticulously formulated with natural ingredients to offer deep nourishment, strength, and vitality to every strand. With Hidratei, you're not just improving the appearance of your hair; you're enhancing its natural beauty and vitality.
For dry or overprocessed hair, restoring moisture and vitality is crucial. Hidratei's Traditional Line offers a comprehensive hair care regimen designed to reconstruct, hydrate, and nourish. This line restores health, shine, and softness to hair compromised by chemicals, environmental pollutants, and sun exposure. Try our Super Mask for deep hydration and the SOS Serum to nourish and restructure your hair fibers.
Manage frizzy or voluminous hair with Hidratei’s Anti-Frizz Line. Our products are formulated with rich, nourishing ingredients that provide absolute control and anti-frizz action. From the first use, experience aligned, silky, shiny, and disciplined hair. Our Frizz Fighter Absolute Control offers superior anti-frizz power, making your hair humidity-resistant like never before.
For weak or brittle hair, strengthening and fortification are key. The Traditional Line from Hidratei addresses these concerns by enhancing the hair's natural strength and resilience. Incorporate our Leave-In Spray for its multifunctional benefits that include hydration and intense shine without weighing down your hair.
Chemically treated hair requires gentle care that strengthens without further damage. The SHRP: Vegan Protein Cream is specially formulated for fragile and chemically damaged hair. This no-rinse treatment helps replenish hair mass, retains moisture to enhance hydration, and restores natural oiliness to the strands.
Curly hair thrives with moisture, protection, and curl activation. Hidratei’s Perfect Curls Line is free from petrolatum and parabens, designed to moisturize, reactivate curls, and control frizz. This line includes cleansers and hydrators that deliver nutrition, treatment, and definition.
When it comes to children's hair care, gentleness is paramount. Hidratei’s Kids Line offers gentle yet effective solutions designed specifically for young, sensitive scalps. These products ensure proper hydration and nourishment, leaving hair soft, manageable, and beautifully healthy.
Embrace the practicality and environmental benefits of Hidratei’s Solid Bar Line. These bars provide complete care, including a Nutritive Shampoo and Nutritive Mask, packed with high concentrations of active ingredients. Ideal for storage and transportation, they offer a potent solution for revitalizing, strengthening, and nourishing the hair.
For those seeking versatile solutions, Hidratei caters to all hair types. Our products are designed to work across different hair textures and conditions, providing hydration, nourishment, and protection universally. Trust in Hidratei to enhance the natural beauty and vitality of any hair type.
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Find Your Treatment
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Dry or Overprocessed
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Frizzy or Voluminous
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Weak or Brittle
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Chemically Treated
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Curly
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Kids Hair
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Solid Bars
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All Hair Types
01
Find Your Treatment
02
Dry or Overprocessed
03
Frizzy or Voluminous
04
Weak or Brittle
05
Chemically Treated
06
Curly
07
Kids Hair
08
Solid Bars
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All Hair Types
Discover Your Hair's True Potential with Hidratei's Plant-Powered Formulas
Enhance your hair's natural beauty with Hidratei's plant-powered formulas, rich in natural botanicals for vibrant, strong, and healthy locks. Discover the simple path to revitalized hair that showcases its vitality and beauty. Transform your mane today and unleash the true potential of your hair with Hidratei.
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We’re more than a brand. We’re true clean beauty.
Brazilian Beauty Expertise
Plant-Powered Formulas
Eco-Friendly Practices
Innovative formulas combining super-hydrating ingredients and cutting-edge science to repair, restore, shield, and tame for any hair type.
Renowned in Brazil for its natural ingredients, Hidratei is now in the US.
500k+ 
customers have chosen and purchased our products, experiencing their transformative effects.
91%
of customers have awarded our products 4 stars or higher, affirming their quality and effectiveness.
1000+
influencers have engaged with our products, sharing their positive experiences.
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Rated 5.0 stars with 5,826+ real results
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