Hidratei | Brazilian Hair care!

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Find out the perfect Hidratei for you

At Hidratei, we focus on solutions for all hair types. Our vegan, cruelty-free range is crafted with premium natural ingredients to transform your hair. We're committed to eco-friendly practices, making your beauty routine effective and mindful.

Clean ingredients. effective outcomes.

petrolatum-free

SUSTAINABLE

vegan

Paraben-free

CRUELTY-FREE

shop everyone’s Hidratei favorites

Hidratei Spray + SOS + SHRP

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Hidratei Spray + SOS + SHRP

Regular price $53.38

Regular price ~~$99.80~~ Sale price $53.38
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Hidratei Spray + Super Mask: Get a Free Shampoo

Sale

Hidratei Spray + Super Mask: Get a Free Shampoo

Regular price $32.90

Regular price ~~$54.85~~ Sale price $32.90
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Hidratei Products: Buy 2, Get 3

Sale

Hidratei Products: Buy 2, Get 3

Regular price $56.95

Regular price ~~$99.80~~ Sale price $56.95
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1 3

Discover Hidratei's Pure Ingredients.

Coconut Oil

Minimizes frizz and split ends, protects against external damage, and deeply moisturizes, reducing hair dullness.

Revolutionize Your Hair Care

Experience the transformative power of our products, meticulously crafted to unlock your hair's full potential. Our unique blend of ingredients ensures a significant change, infusing life, shine, and health into every strand. Regardless of your hair type, brace yourself for a transformation that transcends appearance, enhancing your overall well-being.

Find Your Treatment

Hidratei is more than just a hair care brand – it's your gateway to achieving the luscious, healthy hair you've always desired. Our products are meticulously formulated with natural ingredients to offer deep nourishment, strength, and vitality to every strand. With Hidratei, you're not just improving the appearance of your hair; you're enhancing its natural beauty and vitality.

Dry or Overprocessed

For dry or overprocessed hair, restoring moisture and vitality is crucial. Hidratei's Essential Line offers a comprehensive hair care regimen designed to reconstruct, hydrate, and nourish. This line restores health, shine, and softness to hair compromised by chemicals, environmental pollutants, and sun exposure. Try our Super Mask for deep hydration and the SOS Serum to nourish and restructure your hair fibers.

Frizzy or Voluminous

Manage frizzy or voluminous hair with Hidratei’s Anti-Frizz Line. Our products are formulated with rich, nourishing ingredients that provide absolute control and anti-frizz action. From the first use, experience aligned, silky, shiny, and disciplined hair. Our Frizz Fighter Absolute Control offers superior anti-frizz power, making your hair humidity-resistant like never before.

Weak or Brittle

For weak or brittle hair, strengthening and fortification are key. The Essential Line from Hidratei addresses these concerns by enhancing the hair's natural strength and resilience. Incorporate our Leave-In Spray for its multifunctional benefits that include hydration and intense shine without weighing down your hair.

Chemically Treated

Chemically treated hair requires gentle care that strengthens without further damage. The SHRP: Vegan Protein Cream is specially formulated for fragile and chemically damaged hair. This no-rinse treatment helps replenish hair mass, retains moisture to enhance hydration, and restores natural oiliness to the strands.

Curly

Curly hair thrives with moisture, protection, and curl activation. Hidratei’s Perfect Curls Line is free from petrolatum and parabens, designed to moisturize, reactivate curls, and control frizz. This line includes cleansers and hydrators that deliver nutrition, treatment, and definition.

Kids Hair

When it comes to children's hair care, gentleness is paramount. Hidratei’s Kids Line offers gentle yet effective solutions designed specifically for young, sensitive scalps. These products ensure proper hydration and nourishment, leaving hair soft, manageable, and beautifully healthy.

Solid Bars

Embrace the practicality and environmental benefits of Hidratei’s Solid Bar Line. These bars provide complete care, including a Nutritive Shampoo and Nutritive Mask, packed with high concentrations of active ingredients. Ideal for storage and transportation, they offer a potent solution for revitalizing, strengthening, and nourishing the hair.

All Hair Types

For those seeking versatile solutions, Hidratei caters to all hair types. Our products are designed to work across different hair textures and conditions, providing hydration, nourishment, and protection universally. Trust in Hidratei to enhance the natural beauty and vitality of any hair type.

Find Your Treatment

Dry or Overprocessed

Frizzy or Voluminous

Weak or Brittle

Chemically Treated

Curly

Kids Hair

Solid Bars

All Hair Types

Find Your Treatment

Dry or Overprocessed

Frizzy or Voluminous

Weak or Brittle

Chemically Treated

Curly

Kids Hair

Solid Bars

All Hair Types

Discover Your Hair's True Potential with Hidratei's Plant-Powered Formulas

Enhance your hair's natural beauty with Hidratei's plant-powered formulas, rich in natural botanicals for vibrant, strong, and healthy locks. Discover the simple path to revitalized hair that showcases its vitality and beauty. Transform your mane today and unleash the true potential of your hair with Hidratei.

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We’re more than a brand. We’re true clean beauty.

Brazilian Beauty Expertise

Plant-Powered Formulas

Eco-Friendly Practices

Innovative formulas combining super-hydrating ingredients and cutting-edge science to repair, restore, shield, and tame for any hair type.

Renowned in Brazil for its natural ingredients, Hidratei is now in the US.

500k+

customers have chosen and purchased our products, experiencing their transformative effects.

91%

of customers have awarded our products 4 stars or higher, affirming their quality and effectiveness.

1000+

influencers have engaged with our products, sharing their positive experiences.

Join the 500k+ revitalized

Laura V.

The best product ever. I've been using every day for almost 3 weeks now, and my hair has never been so shiny. I use with my hair dump after I wash it and I also use in the morning before going to the gym. This product doesn't let your hair feeling heavy, that was one of my biggest concerns before I got it, because I had this experience with other leave-in products, and this one is just perfect. I'm so in love!

SHRP VEGAN PROTEIN CREAM

Carla B.

So, so good! My hair is highlighted, and I'm really lazy when it comes to hydrating it. This product made my hair very soft and shiny, I loved it! I even recommended it to my friends; I highly recommend it!!

SPRAY LEAVE-IN

Vanusa N.

It's a product with a silky texture and a wonderful scent! My hair felt so smooth and had an incredible shine! Loved it!

SHRP VEGAN PROTEIN CREAM

Emma M.

The product is really good!!!! It has a nice scent without being too strong. It leaves the hair very soft and hydrated. It significantly reduces frizz. I used it on a 7-day trip with my hair exposed to sun and the beach every day, and there was no damage at all.

SPRAY LEAVE-IN